Practical solutions for all-sized companies
Voice of the Customer (VoC) is a process used to collect and analyze customer feedback to determine customer needs/requirements and utilize this information to improve products and/or processes. Many of the world’s largest companies rely on software-based VoC tools to collect and analyze feedback. These tools commonly make heavy use of free-form data (customer comments in surveys, social media posts, etc.), coupled with text analytics to provide insights into drivers of Customer Satisfaction or Net Promoter Scores. In practice, managing this approach requires significant internal staff resources along with thousands or even millions of customer comments and responses.
But what if your company does not have a dedicated in-house customer research staff and tens of thousands of customers? At C Wenger Group, we focus much of our Voice of the Customer work on helping smaller and medium-sized companies (as well as savvy big companies who understand that large quantities of data do not automatically lead to accurate customer insights) leverage the benefits of VoC without the need for tens of thousands of customer responses.
No matter the scope, our goal is to provide you cost-effective, trustworthy data. Data that leads you to good business decisions. Whether you are a small or mid-sized company looking to develop a Voice of the Customer program or a large enterprise seeking an independent evaluation of your current VoC effort, we can help. We invite you to contact us with your questions.
How can we help you and your business or team? We’d love to talk to you about your research, QA, or training needs. If you fill out the information below, one of our team members will contact you within 48 hours.
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