Quality is for Internal Customers, Too!

from andrewscott via Flickr

Our group just completed two pilot Service Quality Assessment projects for a client. We’ve been providing QA services for this company for several years, but our work was confined to the front line Customer Service teams. Earlier this year, the client began to notice a discrepancy between the service expectations of their Customer Service team and those of the teams who service internal customers. We thus began a project to objectively measure and benchmarch service for the client’s IT Service Desk and and internal procedural service team.

As with most internal teams we’ve assessed through the years, the results showed huge opportunities to improve service delivered to internal customers. While service delivered to an internal customer may not be as formal, there is no reason why it should not exemplify adequate levels of courteous, friendly service. In fact, it can be argued that these internal teams, who are deemed as experts in their respective disciplines, should be setting the example to their internal customers of how an end-user customer should be treated.

Along with benchmarking serveral behavioral service skills which had plenty of room for improvement, our assessment also unearthed some procedural issues that could mean significant savings and improvement in efficiency. With one team in particular, a huge percentage of the calls received were found to be simple requests to check on the status of a previous request or to see if correspondence had been received. With a small investment in available technology to auto-reply that correspondence had been received and provide status updates, this internal team stands to substantially reduce calls, reduce costs, improve productivity, and more efficiently process the work which will ultimately affect the end-user customer.

Many companies rightly concern themselves with measuring the quality of their customer interactions, but teams who service internal customers are just as critical in the service chain that ultimately impacts customer satisfaction and loyalty.

  3 comments for “Quality is for Internal Customers, Too!

  1. Frank Jordan
    June 6, 2012 at 12:10 pm

    Absolutely agreed!  We are in the infancy of our QA programme but I have been pushing for the last year or so to ensure inernal teams have a quality scale as well.

  2. October 31, 2012 at 2:03 pm

    Absolutely agreed!  to ensure internal teams to have a
    quality scale you have to follow the QA programme. Very nice post!

  3. November 8, 2012 at 5:42 am

    Well said! the concept of integrating Quality Assurance and Management is great,
    thank-you for the insight!

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