This commercial from Zappos! was picked up in our group's internal weekly Items of Interest (IOI) email [thanks, Wendy!] which she picked up from Service Untitled and AdGabber. It's a method originally used successfully by On-Star in which actual customer service calls are utilized to showcase the power of the customer's experience.
Is your company delivering a customer experience that you'd be willing to make public? Is your company delivering a customer experience you're praying your customer's won't make public?