Would You Make Your Customer Experience Public?

This commercial from Zappos! was picked up in our group's internal weekly Items of Interest (IOI) email  [thanks, Wendy!] which she picked up from Service Untitled and AdGabber. It's a method originally used successfully by On-Star in which actual customer service calls are utilized to showcase the power of the customer's experience.

Is your company delivering a customer experience that you'd be willing to make public? Is your company delivering a customer experience you're praying your customer's won't make public?

  3 comments for “Would You Make Your Customer Experience Public?

  1. March 22, 2010 at 2:31 pm

    If one operates in a B2C the customer experience is going to be a lot more public now whether you chose to make it so yourself or not.
    Customers are alot more willing to praise or damn their suppliers in public than they are to give direct feedback. And social media tools mean that word of their experience can spread very quickly around the globe.
    Get it right first time and let your customers do the talking.

  2. March 22, 2010 at 2:51 pm

    Thanks for the comment, Mark. Right on!

  3. May 31, 2010 at 2:47 am

    hey,this is peter.Customers are alot more willing to praise or damn their suppliers in public than they are to give direct feedback
    =======================
    peter011

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