It has been one year since I sat down at my computer, took a step of faith, and decided to give this "blog thing" a try. It took me ten minutes to set up my blog on Blogger and write my first post. I’ll confess that it started as an experiment. I didn’t want to spend money (yes, I’m Dutch) and I figured I could always walk away at any moment if I deemed the results weren’t worth it.
My blogging mantra has been simple – "slow and steady wins the race". I realized early on that I wasn’t going to set the blogosphere on fire. I may never be a Seth Godin or Guy Kawasaki, but if I simply continue to provide a few thoughts, insights, and links that are helpful to people then readers will stop by from time to time. "If you build it, they will come" (yes, I’m from heaven – er – Iowa).
So one year down and what are the results?
- Technorati ranking went from 1.2 million to as high as 31,000
- 0 subscribers to 203 (see chart above)
- 0 links from 0 sites to 383 links from 113 sites
- Traffic to our company website has more than quadrupled
- Search engine presence has increased greatly to both blog and website
- I’ve spent well less than $1000 dollars
- I’ve probably spent, on average, 4 hours or less a week blogging
- We’ve added at least two new clients with revenue that more than justified the time/money spent
- The value of networking, increased web traffic, and exposure is hard to calculate, but can’t be dismissed. I can’t imagine another marketing avenue that could produce such results such minimal investment
- What I’ve learned about web publishing led us to move our (cob)website to blogware. It looks just like the old site, but we have complete control of content and I can update it more quickly without paying web developer’s fees. This savings along, over time, will more than pay for my blogging investment.
- The possibilities are endless…the future is brighter and opportunities are greater because of blogging
- The amazing network of friends, business contacts, and acquaintances that came to me through blogging has made me feel like George Bailey in It’s a Wonderful Life – "The richest man in town
Thanks…to those who’ve provided encouragement, support, knowledge and friendship:
Central Iowa Bloggers