Who is Your Customer?

Pamela over at Executive Assistant had a great post yesterday, reminding us all of the definition of a customer:

"a person one has to deal with"

Who is your customer?

  • Your boss
  • Your subordinate
  • Your co-worker
  • Your teammate
  • Your spouse
  • Your friend
  • Your child
  • The check-out lady
  • The receptionist
  • The waitress
  • The hostess

We tend to define customer rather narrowly, but I would submit that the level of customer service you provide to your loved ones, your friends, your co-workers, and your acquaintances says a lot about how you treat your traditional business customers or clients.

Pamela says that, for her, it boils down to the golden rule. Good for you, Pamela. I couldn’t agree more.

Great Customer Service starts, not with a QA form or a job description, but with the motivation and intent of your heart – which dictates your actions and words with every person you meet 24/7/365.

Here’s to great service to all customers in 2007!

Flickr photo courtesy of jack mamsall

  4 comments for “Who is Your Customer?

  1. January 3, 2007 at 4:34 pm

    I like to push it even further and think of competitors as customers. Imagine how strong your brand is if you’re willing to engage a competitor, tell him/her what you’re doing and be completely confident that they get it, but can’t do it. That might be in person, in the media or on the web.
    In retail, there are probably more than a few Wal-mart employees who shop at Kmart and Target. And I be there are a few mechanics at Ford dealerships who drive Chevys.
    In business-to-business, a raw material supplier may be so confident that they CAN’T compete in a certain niche, so they they don’t even try. They know the competitor owns that market.
    If you’re willing to make that as your goal – make your competitor a customer – you’ve created a bulletproof brand. Of course it can’t happen until you address all your other customers.

  2. January 4, 2007 at 5:53 am

    Wow! What a great comment, Mark. You’ve pushed me to expand my thinking. Yours is a riff on “love your enemies”. Well done!

  3. January 4, 2007 at 9:04 am

    Yep,…love ’em right out of your market space. They won’t know what hit them!

  4. February 23, 2007 at 4:19 pm

    What Are You Reading in 2007?

    As we begin a new year, I thought that I would link to a few blogs that I enjoy.

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