I was at Panera with my friend and fellow blogger a few weeks ago. He made a casual comment. It was a passing thought thrown out as he was doing something else. I don’t remember what, exactly. He was eating a sandwich, wrapping up his lap top chord, scribbling on his sketch pad – something. What I do remember – very clearly – is what he said:
"You’ve been using ‘QA’ in too many of your titles. Everything is ‘QA’. People will see ‘QA’ and they won’t read the post."
Welcome to my dilemma.
I blog about Quality Assessment (QA). It’s the title of my blog. It’s a big part of what I do for a living. There are more general topics that relate to QA – like customer service, customer research, call centers, coaching, training, etc. Yet, I can’t escape the fact that my blog is about the small world of call center quality assessment. I’ve noticed that if I want to build readers, links and ratings – I just write a few posts about blogging or general customer service. When I address my core topic – then I know I’m going to lose some regular readers.
I’m hearing the voice of Pat Morita as Mister Miyagi in my head: "Must learn balance, Daniel-san."
I guess I do need to balance my content, and maybe that was what my friend was trying to tell me. I’d been out of balance. So, I’ll try to stay balanced.
And then, maybe I’ll try to perfect that Crane technique.
"If do right – no can defend."