My Blogging Dilemma

Crane
I was at Panera with my friend and fellow blogger a few weeks ago. He made a casual comment. It was a passing thought thrown out as he was doing something else. I don’t remember what, exactly. He was eating a sandwich, wrapping up his lap top chord, scribbling on his sketch pad – something. What I do remember – very clearly – is what he said:

"You’ve been using ‘QA’ in too many of your titles. Everything is ‘QA’. People will see ‘QA’ and they won’t read the post."

Welcome to my dilemma.

I blog about Quality Assessment (QA). It’s the title of my blog. It’s a big part of what I do for a living. There are more general topics that relate to QA – like customer service, customer research, call centers, coaching, training, etc. Yet, I can’t escape the fact that my blog is about the small world of call center quality assessment. I’ve noticed that if I want to build readers, links and ratings – I just write a few posts about blogging or general customer service. When I address my core topic – then I know I’m going to lose some regular readers.

I’m hearing the voice of Pat Morita as Mister Miyagi in my head: "Must learn balance, Daniel-san."

I guess I do need to balance my content, and maybe that was what my friend was trying to tell me. I’d been out of balance. So, I’ll try to stay balanced.

And then, maybe I’ll try to perfect that Crane technique.

"If do right – no can defend."

Flickr photo courtesy of Dave Medcalf

  4 comments for “My Blogging Dilemma

  1. October 19, 2006 at 4:12 am

    There always comes a point when a serious blogger comes to that fork in the road: “Will everything I blog be for the purpose of bringing more readers in, or just for the joy of writing?”
    Yours is a harder task than the rest, because this is, for some purposes, a company blog. In my opinion, you’ve done a pretty good job keeping the balance so far. I do think it would be a good idea to continue to make an effort to write maybe one post a week that is non-QA related, just to explore the lighter side of your writing.
    Keep up the good work,
    AC

  2. October 19, 2006 at 6:14 am

    Great feedback, AC. Thanks for the compliment and the encouragement. I think you’re absolutely right.

  3. October 20, 2006 at 4:53 pm

    AC is spot on Tom (and AC, I like your style!) – we need to see your lighter side now and then. Your QA posts have been great (they are pertinent to me), but I like the balance too. Just remember, Tom-san, “Wax on, Wax off”. 🙂 See you soon.

  4. October 20, 2006 at 4:57 pm

    We’re looking forward to your visit to the Heartland, SB! Thanks for the encouragement.

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