Case Study: Pinpoint Improvement Opportunities

Doing customer research is a step of faith for many companies.

  • Will I really learn something I don’t know?
  • What’s my ROI on the investment?
  • Will the data truly help me make good business decisions?

One of our clients told me that he used c wenger group for research because the data was always actionable. This allowed him to make tactical decisions from which he could point to hard or soft savings that more than covered the cost of the research.

Another client mentioned, conversationally, that he appreciated the fact that our group doesn’t just crunch the numbers, drop a book of charts on his desk, and disappear. He liked that we acted as partners in his business, helping him interpret the data and assisting him in using the information so that it provided measurable value.

So, what do you get from doing customer research? We’ve put together a brief case study outlining how one client, with very good customer satisfaction numbers, used research to pinpoint opportunities to improve. I invite you to download the synopsis and read it for yourself.

If you’re unhappy with your current research provider or if you’re ready to take that step of faith for the first time, c wenger group would welcome the opportunity to serve you.

Click here to download case study (79Kb)

Related Posts:
Where Do You Invest Your Research Dollars?
Do You Know What You Don’t Know?
Are You Listening to Your Gut or Your Customer?

  2 comments for “Case Study: Pinpoint Improvement Opportunities

  1. September 5, 2006 at 1:39 am

    I’d have to agree with you, Tom. Doing consumer research is a challenge. I read your case study and your clients are lucky. I can see that you work with them thoroughly and you give a very focused treatment. Keep at it!

  2. September 5, 2006 at 6:35 am

    Thanks, Meikah!

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